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Blu-ray officially lands; HD-DVD on shaky ground

23 June 2010

Blu-ray Disc Working Group yesterday officially launched Blu-ray to the Australian market. Representatives from sectors supporting the format were at the launch displaying players, films and large high definition displays.

Blu-ray will be sold to the public as an “experience”, according to Scott Browning, JB Hi-Fi marketing director. It is expected that a marriage of HD displays, powerful surround sound systems and title availability will drive the uptake of the new format. According to projections from GfK, 90% of TVs in Australia are expected to be HDTV-capable by 2010.